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A Scammer’s Manifesto: 5 Ways We’re Killing Your Amazon Launches

McClain Warren

McClain Warren

Content Writer

Scammers are killing amazon launches

 

I’ve got a little secret I want to share with you; a secret most of you Amazon Sellers are blissfully unaware of. Us scammers are everywhere, infesting your product discount campaigns through third-party rebate platforms and infiltrating your chatbot sequences. 

Here’s the thing: We’ve always existed. Incentivized sales and bought reviews were always a great way to gain traction when first entering the Amazon arena. Sellers knew it. Scammers knew it. Amazon knew it. And in 2016, when Amazon began restricting fake and/or bought reviews, Amazon sellers have had to become increasingly savvy at initiating sales and reviews without their accounts being flagged. This is why companies like RebateKey, Rebaid and Manychat have had so much success in the last few years – they offer roundabout methods for collecting sales and reviews during launch

But let’s focus on ManyChat rebates via Facebook for a minute because us scammers fly to it like moths to a flame. If you’re not familiar with how ManyChat can be utilized for rebate launches, the process and outcome aren’t that much different than third party discount providers. 

New Amazon Seller needs to rank for their main keywords so they can be found by customers. They also need reviews to bolster social proof of quality. Seller can’t just go ask friends and family to do this because of Amazon’s elaborate tracking methods. So seller puts up a facebook ad for said product at a discount. Interested people click on ad and enter a Manychat sequence where they are asked some questions, explained the rules, then follow said steps to claim rebate. 

But the problem is that many Amazon sellers don’t believe that this system works because they get shoddy results. 

See, it’s easy to blame Manychat for not producing the results you were expecting. But the problem isn’t Manychat; the problem is people like me. Opportunists who are groomed to seek out deals and take advantage of sellers like you who are just trying to logistically gain traction on Amazon’s marketplace.

The truth of the matter is that Manychat isn’t bad; you’re just bad at using it and us scammers know this. But fear not. I’m about to divulge some secrets about how to identify and blacklist us so that your Manychat flows are accessible to qualified buyers, increasing your likelihood of success during launch. 

We Know That You Probably Don’t Know How To Correctly Build A Flow 

User is struggling to setup manychat

Scammers know that you don’t know how to build a chatbot (or, at least, the vast majority of you don’t.) Chances are you just downloaded some expensive template from a bot “expert,” making promises of hundreds of Amazon hits and a spike in sales when in fact he’s really just providing a fancy Facebook layout. 

Oh, and these self-proclaimed experts love to throw in a little video guide on how to set up your ads for a ton of leads, which are essentially meaningless because these leads are people like us. Now you’re in for a world of hurt because we’re gonna flock to your ad and inundate your chatbot, and – just like that – all of your precious rebates are gone by my pals and I. Good luck trying to stop us. We’ll share your ad, tag our friends and family in it, and use VPNs to get around your country filter.

Don’t like us in there, taking advantage of all your Amazon product discounts? Too bad. If we don’t get our way, we will likely report your ad and get your ad account, FB page and ManyChat shutdown. 

We Are Different Than Deal Seekers

Scammer is buying an amazon products

First, there is a difference between scammers and deal seekers. Deal seekers are like the little old lady at the grocery store that won’t buy anything without a coupon. Scammers (like yours truly) go for the BOGO discounts at the grocery store, then return the items and request a full refund. We essentially double-dip. 

This is no different than what we do on Facebook. We actively scout out sellers (maybe you are one of them) that use Manychat flows to run rebates. We can find these offers via or chat forums or Facebook ads that you have created. 

We purchase your product through Amazon, often don’t leave a review, collect the rebate you are offering, then turn around and get Amazon to refund us for your product. Trust me: A bunch of scammers returning your product does not do your listing any favors.  

PayPal Is Our Best Friend

Scammer using the PayPal

We love using Paypal because there is almost zero regulation on the app. Scammers can set up numerous accounts using numerous cards AND take advantage of the Friends and Family option which allows us to send money across multiple paypal accounts without a processing fee. 

The main benefit for us using PayPal is that disputes can’t be made on personal accounts, so there is next to nothing that you as a seller can do after payment is sent. 

Your Facebook Ads Are Drawing Us In

Facebook Ads attracts scammers

Let’s talk about your Facebook ads. Many of you sellers are just begging for us to enter your flow because your target audience is off. It’s common to target your advertising toward Facebook users interested in things like “Amazon.com” or “Engaged Shopping/Online Shopping.” Intuitively, this makes sense. You are selling on Amazon and you want active shoppers that buy stuff on Amazon. Win-win, right? Not so fast. The harsh reality is, by targeting these audiences, you might as well host a “Welcome To My Bot” party for scammers. This is where we love to hangout. We know that these groups are what most deal-givers target. 

With the amassed scrutiny Amazon sellers are facing regarding manipulated reviews, this is the last place you want to target your audience. To curtail the chance of this happening, your target audience for rebates should be people who would actually be interested in your product. 

So, say you are running a discount launch on tackle boxes. You are much more likely to find quality buyers by ad-targeting those interested in fishing, camping, outdoors or those living in places where fishing is popular. By doing this, those that go into your bot are significantly more likely to be genuinely interested in your product and leave a real review. 

You’re Willfully Sending Us To Your Amazon Page

sending scammers to your Amazon listing

One of the biggest mistakes Amazon Sellers make is trying to drive as many people as fast as possible to their detail page without considering who they are sending. This results in an influx of sales and reviews that drops just as quickly as it piques. This will affect your listing’s ranking in a negative way. Scammers like myself are NOT who you want pervading your listing. You need to attract those with a high-quality buyer score. This score is determined by a few metrics, one of them being the buyer’s history.

Ever hear of cookies? They are usually displayed in pop-ups at the bottom of a website that you are browsing. While they sound delicious, cookies actually process and archive your data in exchange for storing information. They track your every online move – seeing what you’ve purchased, what pages you like, what you’ve watched, read, and who you’ve interacted with online. They track how often you visit sites and how long you stay on each. This information is then shared with other platforms, websites, and marketplaces to cater to and improve the individual’s experience. 

In short, cookies know what Nancy from New York City spends time doing and buying online. If Nancy’s browsing history determines her hobbies and interests include gourmet food, going to Disneyland, and knitting, she’s probably not going to randomly purchase your tackle box. Now, picture 200 Nancy’s being driven to your listing. This is essentially what you are doing when you aren’t getting good candidates for your discount launch. 

If It Looks Like A Scammer and Acts Like A Scammer…

Looking for a scammer

Now is not the time to be concerned with being politically correct. You have a business to run and, as such, it’s imperative that you eliminate as many scammers as possible during your launch. 

As people enter your bot, you really should be scanning profiles for customers that seem suspicious. Don’t be afraid to ask the following questions: Does this person’s profile seem legit? Do they look like someone who would be interested in a tackle box? Are they located in an area where fishing is common? Are they using what seems to be real pictures and a real name?

So, What’s The Solution?

You have other options than to forgo rebates altogether. Or to hire a hitman. (As enticing as that may sound, we aren’t in a Quentin Tarantino movie.) 

Instead, allow the team at Elite Seller to be your allegorical hitmen. Their unrivaled software was specifically built to mitigate and nullify the opportunity for scammers to take advantage of your rebates. 

The Elite Seller Suite does this a few ways. 

If you are using Manychat via the Elite Seller platform, you can use their highly sophisticated, automated, local-and-global blacklist integration to filter out scammers like me. What would take hours for you to do manually takes our software only minutes to do. 
Alternatively (or in conjunction with), you can take advantage of our new Amazon Funnels feature that gives you full control over ads, audience, and types of rebates. This, in turn, offers more control over allowing scammers like myself to take advantage of you.

The Bottom Line

Rebates work. Using Manychat to facilitate Search Find Buy and reviews works. What doesn’t work is aiming for quantity over quality. Not finely tuning your rebate campaigns so that they only attract quality buyers will invalidate all the work and money you’ve invested into your campaigns. 

If you don’t have the knowledge to manually filter this process yourself, then I strongly recommend picking a software company like Elite Seller to help manage your Manychat sequences. They help minimize your invested time and maximize the success of your launch by using patented technology to reduce scamming and deal-seeking activity. 

Trust me. You don’t want someone like me in your bot. 

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