{"id":1943,"date":"2021-12-15T13:52:06","date_gmt":"2021-12-15T13:52:06","guid":{"rendered":"https:\/\/eliteseller.com\/blog\/?p=1943"},"modified":"2022-01-28T13:05:34","modified_gmt":"2022-01-28T13:05:34","slug":"amazon-listings","status":"publish","type":"post","link":"https:\/\/eliteseller.com\/blog\/amazon-listings\/","title":{"rendered":"The Ultimate Amazon Listing Guide | Everything You Need To Create A Kick-Ass Product Listing On Amazon"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#The_Ultimate_Amazon_Listing_Guide\" title=\"The Ultimate Amazon Listing Guide\">The Ultimate Amazon Listing Guide<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#What_are_Amazon_Product_Listings\" title=\"What are Amazon Product Listings?\">What are Amazon Product Listings?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#What_an_Amazon_Product_Listing_Does\" title=\"What an Amazon Product Listing Does\">What an Amazon Product Listing Does<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#The_Essential_Elements_of_an_Amazon_Listing\" title=\"The Essential Elements of an Amazon Listing\">The Essential Elements of an Amazon Listing<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Product_Title\" title=\"Product Title\">Product Title<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Images\" title=\"Images\">Images<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Bullet_Points\" title=\"Bullet Points\">Bullet Points<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Description\" title=\"Description\">Description<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#A_Content\" title=\"A+ Content\">A+ Content<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#What_is_Detail_Page_Control\" title=\"What is Detail Page Control?\">What is Detail Page Control?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Seller_Contribution\" title=\"Seller Contribution\">Seller Contribution<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Brand_Registry\" title=\"Brand Registry\">Brand Registry<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Vendor_Central\" title=\"Vendor Central&nbsp;\">Vendor Central&nbsp;<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#How_to_Ensure_the_Best_Amazon_Product_Listing_Optimization\" title=\"How to Ensure the Best Amazon Product Listing Optimization\">How to Ensure the Best Amazon Product Listing Optimization<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Amazon_Listing_Optimization_How_You_Do_It\" title=\"Amazon Listing Optimization: How You Do It\">Amazon Listing Optimization: How You Do It<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Keyword_Research\" title=\"Keyword Research\">Keyword Research<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Amazon_Product_Listing_Optimization\" title=\"Amazon Product Listing Optimization\">Amazon Product Listing Optimization<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Number_of_Product_Images\" title=\"Number of Product Images\">Number of Product Images<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Product_Title-2\" title=\"Product Title\">Product Title<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Product_Description\" title=\"Product Description\">Product Description<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Product_Features\" title=\"Product Features\">Product Features<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Product_Ratings\" title=\"Product Ratings\">Product Ratings<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#How_to_Improve_Product_Reviews\" title=\"How to Improve Product Reviews\">How to Improve Product Reviews<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#How_to_Set_Up_Your_Amazon_Listing\" title=\"How to Set Up Your Amazon Listing\">How to Set Up Your Amazon Listing<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Step_1_Create_a_New_Listing\" title=\"Step 1: Create a New Listing\">Step 1: Create a New Listing<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Step_2_Product_Creation\" title=\"Step 2: Product Creation\">Step 2: Product Creation<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Step_3_Set_Your_Parameters\" title=\"Step 3: Set Your Parameters\">Step 3: Set Your Parameters<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Step_4_Fill_Out_Product_Information\" title=\"Step 4: Fill Out Product Information\">Step 4: Fill Out Product Information<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h1><span class=\"ez-toc-section\" id=\"The_Ultimate_Amazon_Listing_Guide\"><\/span>The Ultimate Amazon Listing Guide<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Creating the perfect Amazon listing plays a huge role in your success as an Amazon seller. And while it may look simple, there are actually a lot of things that go into writing a product listing on Amazon.<\/p>\n\n\n\n<p>From Amazon listing optimization to making sure your bullet points are just right, it\u2019s no secret that a well-written product listing not only helps with visibility and reach, it also improves your chances of convincing a viewer that they need your product.<\/p>\n\n\n\n<p>So, how do you do it? This tell-all guide will walk you through everything you need to know to write listings that work.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_Amazon_Product_Listings\"><\/span><strong>What are Amazon Product Listings?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon listings are basically the product page of your Amazon products. It\u2019s where all the information about your items are found including its main features, color options, variations, and weight.<\/p>\n\n\n\n<p>It\u2019s also where you can double down on the sales talk and convince your potential customers why this product will benefit them. There are a lot of things to consider when writing an Amazon listing.&nbsp;<\/p>\n\n\n\n<p>After all, if you want your listing to perform well, you need to make sure it\u2019s not only live on the marketplace but that it\u2019s visible to your target audience as well.<\/p>\n\n\n\n<p>That means making sure you not only have an eye-catching and descriptive caption but that you also bank on using high-ranking keywords and implement a cutthroat SEO strategy.<\/p>\n\n\n\n<p>I know that\u2019s a lot of big, confusing words all thrown into one sentence. But don\u2019t you worry, the rest of this article will walk you through everything you need to know to make sure your listings are properly optimized.<\/p>\n\n\n\n<p>Additionally, if you\u2019re looking for the best tools for your business that can help you with researching profitable product ideas, product launching, and selling on Amazon, here are some reviews that we recommend. This <a href=\"https:\/\/eliteseller.com\/blog\/jungle-scout-vs-viral-launch-vs-elite-seller\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Jungle Scout vs Viral Launch vs Elite Seller: A Detailed Guide\">Jungle Scout vs Viral Launch<\/a> &amp;&nbsp; <a href=\"https:\/\/eliteseller.com\/blog\/helium-10-vs-jungle-scout-vs-elite-seller\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Helium 10 vs Jungle Scout vs Elite Seller: Which Will Help You Sell More on Amazon\">Helium 10 vs Jungle Scout<\/a> review will walk you through everything there is to know.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_an_Amazon_Product_Listing_Does\"><\/span><strong>What an Amazon Product Listing Does<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A product listing on Amazon does a lot of things for your store.&nbsp;<\/p>\n\n\n\n<p>From listing all the relevant features and benefits of your product to providing sufficient technical information like the size and package weight of the item, a product listing should tell your audience everything there is to know about what you\u2019re selling.<\/p>\n\n\n\n<p>While online shopping is definitely much more convenient nowadays, you have to deal with the lack of human touch in the shopping experience. Unlike in retail stores, you can rely on a salesperson to discuss all the benefits of your product and how a potential customer might get to use it.<\/p>\n\n\n\n<p>Since they\u2019re likely shopping from their phone, you lose this advantage. This is where the right Amazon listing can help. Listings are designed to do a lot of things.&nbsp;<\/p>\n\n\n\n<p>However, a listing\u2019s two main purposes are:<\/p>\n\n\n\n<ul><li>Visibility for your products on search engines<\/li><li>Entice and encourage your customer to make a conversion<\/li><\/ul>\n\n\n\n<p>To make sure your listings are doing exactly what they\u2019re supposed to do, it\u2019s important to focus on optimization. For example, using an <a href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Your Complete Guide to Using an Amazon Link Shortener\">Amazon link shortener<\/a> can enhance your listing by getting rid of the end junk.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"The_Essential_Elements_of_an_Amazon_Listing\"><\/span><strong>The Essential Elements of an Amazon Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many components that make up an Amazon listing. These go way beyond a short description of what your product can do and your title. Below, we\u2019ll talk about the different elements that make up your listing on Amazon.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Product_Title\"><\/span><strong>Product Title<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product titles should be packed with as many keywords as you can but still make sense. This is the first thing that Amazon\u2019s built-in search engine looks at when you input a relevant search term.<\/p>\n\n\n\n<p>For example, when someone types in keychains on the Amazon search bar, it will show all products with the keyword keychain or keychains in the title. And depending on your SEO strategy, you may or may not appear on the first page and top row.<\/p>\n\n\n\n<p>There are a few things you should keep in mind when writing a product title such as:<\/p>\n\n\n\n<ul><li>Keep it within 200 bytes<\/li><li>Use as many non-repeating keywords as you can<\/li><li>Refrain from using special characters<\/li><li>Do not include <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G202024200?language=en_US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">wild claims<\/a> and <a href=\"https:\/\/www.helium10.com\/blog\/how-to-identify-forbidden-amazon-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">prohibited words<\/a> in your title<\/li><\/ul>\n\n\n\n<p>A good rule of thumb to keep in mind is that your title should contain all identifying information about your product. For example, if you\u2019re selling a holiday sweater, you can use words like Holiday Sweatshirt, Knitted Christmas Jumper, etc.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Images\"><\/span><strong>Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon allows you to add up to 9 images on your listing. We definitely recommend uploading as many as you can since it will help provide your customer with a more in-depth look of your product and how it works in the real world.<\/p>\n\n\n\n<p>If you aren\u2019t able to create 9 product images, you should stick to at least 5 unique images.&nbsp;<\/p>\n\n\n\n<p>Here are some of the most important <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/200216080?language=en-US&amp;ref=mpbc_200202110_cont_200216080\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">image guidelines<\/a> Amazon has set for its sellers:<\/p>\n\n\n\n<ul><li>At least 85% of the image should contain the product itself<\/li><li>Use little to no props in your images<\/li><li>The image needs to be an accurate representation of the product<\/li><li>Images should be at least 1000 pixels to be eligible for the zoom feature<\/li><li>Amazon accepts TIFF and GIF images. However, JPGs are the most ideal<\/li><li>The main image should have a pure white background<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Bullet_Points\"><\/span><strong>Bullet Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These five bullet points are the first, and usually, the only thing customers read when looking for information about your listing. As such, it\u2019s important that you list 5 of the most important benefits that your product offers your customer.<\/p>\n\n\n\n<p>We say benefits because most shoppers don\u2019t care about the technical stuff as much as they care about how the product will make their lives better. Here are some guidelines you need to keep in mind when writing bullet points:<\/p>\n\n\n\n<ul><li>All five bullet points should have a maximum byte count of 1000 bytes<\/li><li>Steer clear from prohibited words and wild claims<\/li><li>Make sure you put an emphasis on the benefits of your product\u2019s features to draw your customer in<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Description\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Last but not the least, the product description section. Amazon actually allows you to create <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A+ Content<\/a> and regular description type listings depending on your seller status. A traditional product description should be no longer than 2000 bytes including the necessary HTML codes.<\/p>\n\n\n\n<p>Furthermore, the product description is your chance to further expand upon the benefits of what you\u2019re selling. As such, it\u2019s important to make sure you\u2019re as descriptive as possible. Here are some tips for writing a product description that converts:<\/p>\n\n\n\n<ul><li>Don\u2019t forget your <a href=\"https:\/\/blog.hubspot.com\/marketing\/8-types-ctas-website-list\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CTA<\/a><\/li><li>Focus on telling a story about your product<\/li><li>Discuss the pain points that your product solves<\/li><li>Make sure your text is relatable and speaks to your customers<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"A_Content\"><\/span><strong>A+ Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This feature is available to some sellers at Amazon\u2019s discretion. There are many layouts you can follow when it comes to EBC or A+ content, but it\u2019s a good opportunity for you to squeeze in more photos.<\/p>\n\n\n\n<p>This is also a good place to expand your bullet points section with imagery to make it easier for your potential customer to visualize your product.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Detail_Page_Control\"><\/span><strong>What is Detail Page Control?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/51?language=en_US&amp;ref=efph_51_cont_53921\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">detail page<\/a> is a primary landing page that shows you unique product recommendations. It usually includes listings from several sellers and varying offers. For example, a detail page for a digital camera will list different sellers who sell similar products.<\/p>\n\n\n\n<p>While you may think that the results shown on these pages are random, that couldn\u2019t be further from the truth. In fact, there are three levels that determine how content is displayed on a detail page.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Seller_Contribution\"><\/span><strong>Seller Contribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This includes all listing information that sellers like you submit. From titles to descriptions and main features, these will be visible on the page alongside other sellers or your other listings.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Brand_Registry\"><\/span><strong>Brand Registry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most detail pages will prioritize registered brands on Amazon. Not only does this allow you to create a unique URL, but it also ensures a more seamless and unique customer experience.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Vendor_Central\"><\/span><strong>Vendor Central&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This invite-only platform on Amazon takes priority over any other when it comes to detail pages. In this case, Amazon purchases products from a vendor directly and sells it on the platform; therefore, you\u2019ll see these products more often on detail pages.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Ensure_the_Best_Amazon_Product_Listing_Optimization\"><\/span><strong>How to Ensure the Best Amazon Product Listing Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product listing optimization on Amazon can be difficult without the right tools. This is where <a href=\"https:\/\/eliteseller.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">EliteSeller<\/a> comes in handy. Our <a href=\"https:\/\/eliteseller.com\/features\/amazon-keyword-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon keyword research tool<\/a> and reverse ASIN search feature allow you to take stock of your competitor\u2019s strategy and apply it to your listings.<\/p>\n\n\n\n<p>Keep in mind that there are several factors that go into optimization such as:<\/p>\n\n\n\n<ul><li>The quality of your listing<\/li><li>Keyword density<\/li><li>Image quantity<\/li><li>ASIN index<\/li><li>Character usage in the product title<\/li><li>Bullet point structure<\/li><li>Product description<\/li><li>Review and rating density<\/li><li>Whether or not it\u2019s an Amazon FBA product<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Amazon_Listing_Optimization_How_You_Do_It\"><\/span><strong>Amazon Listing Optimization: How You Do It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimizing listings on Amazon can take a lot of hard work and determination. If you don\u2019t pay close attention then you run the risk of your product not performing very well, and no seller wants that.<\/p>\n\n\n\n<p>To help you make sure your listings are properly optimized, here\u2019s what you can do.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Research\"><\/span><strong>Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first thing you need to do is perform a keyword search. Basically, you take your main keyword and run it through your research tools to find relevant high-performing keywords.<\/p>\n\n\n\n<p>Usually, it\u2019s a good idea to use the most used search terms. However, it\u2019s also important to get creative when it comes to researching your keywords. Most platforms allow you to type in your product title or category to gather information about the keywords you need.<\/p>\n\n\n\n<p>However, it\u2019s also a good idea to perform a reverse ASIN search to figure out your competitor\u2019s exact keyword strategy.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Amazon_Product_Listing_Optimization\"><\/span><strong>Amazon Product Listing Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aside from keywords, there are a lot of other components that complete an optimized listing. Take a look at them below.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Number_of_Product_Images\"><\/span><strong>Number of Product Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Did you know that approximately 68% of top listings have around 6 to 8 images? But it\u2019s not enough to upload just any old image to your listing. Keep in mind that images need to be clear, represent your product properly, and should focus on your main product.<\/p>\n\n\n\n<p>Ideally, a plain white background is your best bet. Keep your product centered and use as little props as possible.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Product_Title-2\"><\/span><strong>Product Title<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The product title has a 200-byte maximum count. It\u2019s important that you use up as many of these bytes or characters as possible and that you stuff it with relevant keywords. However, make sure you don\u2019t just string together random keywords. It\u2019s also important to focus on making sure your title is as informative as possible.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Product_Description\"><\/span><strong>Product Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The longer your product description, the better. This section allows you to write up to 2,000 bytes of content talking about your product. It\u2019s a great place to stuff keywords in while expanding a bit more on the benefits and technical aspects of what your item has to offer your customer.<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Product_Features\"><\/span><strong>Product Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This section highlights all the most important features of your product. While you can add more than five, it\u2019s a good idea to focus on the top five benefits of your product so you don\u2019t overwhelm your customers.<\/p>\n\n\n\n<p>Furthermore, here are a few tips to make sure this section is optimized:<\/p>\n\n\n\n<ul><li>Use keywords where and when you can<\/li><li>List features according to their importance<\/li><li>The first letter of each bullet point should be capitalized<\/li><li>Observe a maximum of 6 bullet points if needed<\/li><\/ul>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Product_Ratings\"><\/span><strong>Product Ratings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Any shopper relies on product ratings to tip them over the edge. When a product has very few reviews, it can call into question the quality of the product. The same goes for when you have many 2-3 star reviews.<\/p>\n\n\n\n<p>As such, it\u2019s important to make sure you hit the sweet spot between 4 to 5 stars. Anything close to 5 is definitely a good sign!<\/p>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"How_to_Improve_Product_Reviews\"><\/span><strong>How to Improve Product Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There\u2019s only so much you can do to keep your customers happy. However, if it isn\u2019t a question of quality as much as it is a question of whether or not your existing customers have left a review, here\u2019s what you can do:<\/p>\n\n\n\n<p>The Amazon Reviewer program can help you collect your first few reviews. Furthermore, you could also work with influencers or send out message sequences to previous buyers to encourage them to leave a review on your product page.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Your_Amazon_Listing\"><\/span><strong>How to Set Up Your Amazon Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know everything there is to know about product listings and how to make sure they\u2019re optimized, it\u2019s time to learn how to set up your listing. The process isn\u2019t as hard as you may think, and it should only take you a few minutes.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Create_a_New_Listing\"><\/span><strong>Step 1: Create a New Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To do this you need to log into your Seller Central Account and hover your cursor over the inventory button. At this point, a menu should appear under \u201cinventory\u201d. Look for \u201cadd a product\u201d and click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1413\" height=\"825\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-New-Listing-Create.png\" alt=\"Amazon New Listing Creation\" class=\"wp-image-1946\"\/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Product_Creation\"><\/span><strong>Step 2: Product Creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you find yourself on the product creation page, you should look for the \u201ccreate new listing\u201d button to get started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1194\" height=\"589\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-Product-Creation.png\" alt=\"Amazon Product Creation\" class=\"wp-image-1945\"\/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Set_Your_Parameters\"><\/span><strong>Step 3: Set Your Parameters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, you need to select categories and subcategories for your product.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Fill_Out_Product_Information\"><\/span><strong>Step 4: Fill Out Product Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After that, you\u2019ll need to fill in your product listing information such as:<\/p>\n\n\n\n<ul><li>Product name<\/li><li>Manufacturer<\/li><li>Brand name<\/li><li>Product ID<\/li><\/ul>\n\n\n\n<p>Other than that, you\u2019ll also be prompted to fill in other information like your product titles and features. When you\u2019re done, all there\u2019s left to do is make sure your product is live.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1114\" height=\"323\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Fill-Out-Product-Information.png\" alt=\"Fill Out Product Information\" class=\"wp-image-1944\"\/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your Amazon listing optimization practices could make or break your sales. Remember that the right keyword research, appropriate product titles, relevant product descriptions, appropriate bullet points, relevant reviews, and appropriate pictures are all important elements to your sales. Once you&#8217;ve got the hang of it, you can sit back, relax, and watch your sales explode.<\/p>\n\n\n\n<p>After all, if you want your listing on Amazon to perform well, you need to make sure it\u2019s not only live on the marketplace but that it\u2019s visible to your target audience as well.<\/p>\n\n\n\n<p>That means making sure you not only have an eye-catching and descriptive caption but that you also bank on using high-ranking keywords and implement a cutthroat SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ultimate Amazon Listing GuideWhat are Amazon Product Listings?What an Amazon Product Listing DoesThe Essential Elements of an Amazon ListingProduct TitleImagesBullet PointsDescriptionA+ ContentWhat is Detail Page Control?Seller ContributionBrand RegistryVendor Central&nbsp;How to Ensure the Best Amazon Product Listing OptimizationAmazon Listing Optimization: How You Do ItKeyword ResearchAmazon Product Listing OptimizationNumber of Product ImagesProduct TitleProduct DescriptionProduct FeaturesProduct RatingsHow [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1943"}],"collection":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/comments?post=1943"}],"version-history":[{"count":13,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1943\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1943\/revisions\/2053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/media\/1947"}],"wp:attachment":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/media?parent=1943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/categories?post=1943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/tags?post=1943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}