{"id":1971,"date":"2021-12-30T09:28:36","date_gmt":"2021-12-30T09:28:36","guid":{"rendered":"https:\/\/eliteseller.com\/blog\/?p=1971"},"modified":"2022-09-19T01:31:48","modified_gmt":"2022-09-19T01:31:48","slug":"amazon-link-shortener","status":"publish","type":"post","link":"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/","title":{"rendered":"Your Complete Guide to Using an Amazon Link Shortener"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy ez-toc-transparent\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Amazon_Link_Shortener\" title=\"Amazon Link Shortener\">Amazon Link Shortener<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Stage_1_Get_Rid_Of_The_End_Junk\" title=\"Stage 1: Get Rid Of The End Junk\">Stage 1: Get Rid Of The End Junk<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Stage_2_Remove_The_Book_Title\" title=\"Stage 2: Remove The Book Title\">Stage 2: Remove The Book Title<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Stage_3_Dont_Use_Amazoncom\" title=\"Stage 3: Don\u2019t Use Amazon.com\">Stage 3: Don\u2019t Use Amazon.com<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Other_Ways_To_Make_An_Amazon_Short_URL_Link\" title=\"Other Ways To Make An Amazon Short URL Link\">Other Ways To Make An Amazon Short URL Link<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#How_To_Use_Amazon_Link_Shortener_Amznto\" title=\"How To Use Amazon Link Shortener: Amzn.to\">How To Use Amazon Link Shortener: Amzn.to<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#7_Reasons_To_Use_An_Amazon_Link_Shortener\" title=\"7 Reasons To Use An Amazon Link Shortener\">7 Reasons To Use An Amazon Link Shortener<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/eliteseller.com\/blog\/amazon-link-shortener\/#Summing_Up_Amazon_Link_Shortener_Use_Cases\" title=\"Summing Up: Amazon Link Shortener Use Cases\">Summing Up: Amazon Link Shortener Use Cases<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h1><span class=\"ez-toc-section\" id=\"Amazon_Link_Shortener\"><\/span>Amazon Link Shortener<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>From Search Engine Optimization (SEO) to simply making your links look more attractive when you share them on social media, there are many reasons why you should use an Amazon link shortener.<\/p>\n\n\n\n<p>Since you\u2019re here, we\u2019re guessing you already know the WHYs of Amz URL shortening. So we\u2019ll get straight to the point and teach you HOW to shorten Amazon links. Ready?<\/p>\n\n\n\n<p>Keep reading to find out more about using an Amazon link shortener.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Stage_1_Get_Rid_Of_The_End_Junk\"><\/span><strong>Stage 1: Get Rid Of The End Junk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s nothing more annoying than seeing random numbers and letters bunched up at the end of your link. You may think that you need all that extra information, but the part that starts with \u201cref=\u201d is actually unnecessary gibberish.<\/p>\n\n\n\n<p>So, why is it there?<\/p>\n\n\n\n<p>After setting up your product on <a href=\"https:\/\/eliteseller.com\/blog\/amazon-listings\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"The Ultimate Amazon Listing Guide\">Amazon listing<\/a>, This part of the link is used by Amazon to track browsing activity on the website. However, you don\u2019t need to input it in the address box. Even after removing this part, you\u2019ll still land on the same page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1634\" height=\"666\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Get-Rid-Of-The-End-Junk.png\" alt=\"Amazon Original Stories - Amazon Link Shortener\" class=\"wp-image-1990\" srcset=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Get-Rid-Of-The-End-Junk.png 1634w, https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Get-Rid-Of-The-End-Junk-1536x626.png 1536w\" sizes=\"(max-width: 1634px) 100vw, 1634px\" \/><\/figure>\n\n\n\n<p>Take this product page from Amazon. Its original URL is <a href=\"https:\/\/www.amazon.com\/gp\/product\/B09B1F2XPZ\/ref=s9_acss_bw_cg_kcBlackS_2a1_w?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=merchandised-search-3&amp;pf_rd_r=3SW2B6JEEAVX55498GYN&amp;pf_rd_t=101&amp;pf_rd_p=e777a6a2-dd4a-4119-b28b-452130eb2709&amp;pf_rd_i=17506527011\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.amazon.com\/gp\/product\/B09B1F2XPZ\/ref=s9_acss_bw_cg_kcBlackS_2a1_w?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=merchandised-search-3&amp;pf_rd_r=3SW2B6JEEAVX55498GYN&amp;pf_rd_t=101&amp;pf_rd_p=e777a6a2-dd4a-4119-b28b-452130eb2709&amp;pf_rd_i=17506527011<\/a>, which looks way too cluttered.&nbsp;<\/p>\n\n\n\n<p>But, you can only use this shorter version: <a href=\"https:\/\/www.amazon.com\/gp\/product\/B09B1F2XPZ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.amazon.com\/gp\/product\/B09B1F2XPZ\/<\/a>, and it will bring you to the same page.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Stage_2_Remove_The_Book_Title\"><\/span><strong>Stage 2: Remove The Book Title<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At this point, your Amazon tiny URL should look much cleaner and shorter. However, you can still reduce its length by removing the book title. Take this random book listing called <em>Dual Sword God: Book 1: Nirvana Rebirth<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1366\" height=\"768\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2021\/12\/Dual-Sword-God-Book-1-Nirvana-Rebirth.png\" alt=\"Nirvana Rebirth Book - Amazon Link Shortener\" class=\"wp-image-1991\"\/><\/figure>\n\n\n\n<p>If you factor in the book title in the URL, it should look something like this:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Dual-Sword-God-Book-1-Nirvana-Rebirth\/dp\/B07C7912KX\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.amazon.com\/Dual-Sword-God-Book-1-Nirvana-Rebirth\/dp\/B07C7912KX<\/a><\/p>\n\n\n\n<p>While it looks much sleeker, it still looks quite cluttered. You can further reduce the length by removing the book\u2019s title from the URL. It should look something like this:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/dp\/B07C7912KX\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.amazon.com\/dp\/B07C7912KX<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Stage_3_Dont_Use_Amazoncom\"><\/span><strong>Stage 3: Don\u2019t Use Amazon.com<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It might sound confusing, but it isn\u2019t. It doesn\u2019t mean removing the Amazon.com prefix entirely \u2014 that would make no sense. But did you know Facebook purchased the domain fb.com a few years back to make it easier for users to type into search bars?<\/p>\n\n\n\n<p>Of course, this was long before apps were a hit anywhere, but you get the idea. The online shopping giant did something similar to make typing the URL into search bars much easier.<\/p>\n\n\n\n<p>You can replace Amazon.com with Amzn.com. Notice that when you use this domain in your link, you can also remove the \/dp\/ part, and you\u2019ll still end up on the same page.<\/p>\n\n\n\n<p>In order to optimize your business and research in-depth about product listings, launching, and selling on Amazon, we recommend a series of tools you can use. Get more information about <a href=\"https:\/\/eliteseller.com\/blog\/jungle-scout-vs-viral-launch-vs-elite-seller\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Jungle Scout vs Viral Launch vs Elite Seller: A Detailed Guide\">Jungle Scout vs Viral Launch<\/a> in our detailed analysis of the two.<\/p>\n\n\n\n<p>Your Amazon short link should look like this:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amzn.com\/B07C7912KX\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.amzn.com\/B07C7912KX<\/a><\/p>\n\n\n\n<p>Isn\u2019t that a HUGE improvement?<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Other_Ways_To_Make_An_Amazon_Short_URL_Link\"><\/span><strong>Other Ways To Make An Amazon Short URL Link<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We haven\u2019t mentioned this before, but you could substitute your ASIN for a cool and quirky keyword that matches your branding. This method not only helps with SEO, but it\u2019s also easier on the eyes and easier to type out manually. You can use an <a href=\"https:\/\/eliteseller.com\/features\/amazon-keyword-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon keyword rank tracker<\/a> for this to help you get an overview of the competing keywords and your chosen one will fare.&nbsp;<\/p>\n\n\n\n<p>It might look something like this:<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.co\/flyheath\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/amzn.co\/flyheath<\/a><\/p>\n\n\n\n<p>I know we mentioned removing the book title from the URL above. But this could be a fun way for you to cut your Amazon tiny link while keeping some elements of your brand and product on display.<\/p>\n\n\n\n<p>Another way you might want to consider is using an Amazon URL shortener.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"How_To_Use_Amazon_Link_Shortener_Amznto\"><\/span><strong>How To Use Amazon Link Shortener: Amzn.to<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trying to make those long, winding AMZ affiliate links shorter can be a nightmare, especially when you have to deal with more than 10. Let\u2019s face it \u2014 not everyone has the time or patience to compress their links manually.<\/p>\n\n\n\n<p>Luckily, there are Amazon link shortener platforms like pixelfy.me that help you achieve the same effect in less time, with minimal effort. Here\u2019s how it works:<\/p>\n\n\n\n<ol><li>Head over to <a href=\"https:\/\/pixelfy.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">pixelfy.me<\/a><\/li><li>Log in or create an account<\/li><li>Click the box on the top \u201cFast shortener\u201d<\/li><li>Input your link in the text box<\/li><li>Wait and watch the magic happen<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/eliteseller.com\/blog\/wp-content\/uploads\/2022\/09\/image.png\" alt=\"\" class=\"wp-image-2109\" width=\"552\" height=\"80\"\/><\/figure>\n\n\n\n<p>The whole process is automated and yields amazing results \u2014 you\u2019ll be surprised at how efficient and quickly it works.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Reasons_To_Use_An_Amazon_Link_Shortener\"><\/span><strong>7 Reasons To Use An Amazon Link Shortener<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Convenience, speed, and tracking \u2014 these are some of what you\u2019ll get by using an Amazon link shortener.<\/p>\n\n\n\n<p>On average, generating an Amazon short link can take anywhere from 3 to 5 minutes for each URL if you don\u2019t know what you\u2019re doing. While this may not sound like much, it will quickly become tedious when you\u2019re dealing with a bulk number of URLs.<\/p>\n\n\n\n<p>Below, we go over some of the main reasons to use an Amazon link shortener:<\/p>\n\n\n\n<ul><li><strong>Ease of use<\/strong> &#8211; some links added to social media platforms like Instagram and YouTube aren\u2019t clickable. In some cases, you can\u2019t even copy the text from the caption to paste into your browser. Shortening your URLs make it easier for viewers to copy and manually type your links into their browsers.<\/li><li><strong>Increase click-through rate <\/strong>&#8211; did you know that branded URLs have click-through rates <a href=\"https:\/\/bitly.com\/blog\/branded-links\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">up to 34% higher<\/a> than regular short URLs? Yup. It\u2019s as simple as making one tiny change to your link structure.<\/li><li><strong>Link management <\/strong>&#8211; an Amazon link shortener makes it easier to track and create unique URLs for specific purposes. For example, you could have multiple unique links created for one main link for promotional purposes.<\/li><li><strong>Tracking performance <\/strong>&#8211; creating unique short links can help you see which of your promotional channels perform best. For example, you could set up specific links for different social media platforms to see which ones have the highest click-through rates.<\/li><li><strong>Retargeting <\/strong>&#8211; AMZ tiny link generators can help you add tracking codes to your links so you can set up personalized retargeting campaigns based on the data you collect.<\/li><li><strong>Amazon Attribution <\/strong>&#8211; some URL shorteners can be linked with your Amazon Attribution account to make it easier for you to create short and attractive URLs.<\/li><li><strong>Keeping vital tags <\/strong>&#8211; if you don\u2019t know what you\u2019re doing, you\u2019re most likely to erase critical parts of your URL \u2014 and then it won\u2019t work. URL shorteners know which elements to keep and remove.<\/li><\/ul>\n\n\n\n<p>Shortening your Amazon links is all about visibility and optimization. It\u2019s a part of making sure your listings do their best on the Amazon search engines and that they\u2019re easy to spot and find when shared on social media.&nbsp;<\/p>\n\n\n\n<p>Of course, it\u2019s not the only thing you should focus on. But it\u2019s a start. Once you\u2019ve optimized your URLs, it may be time to look into apps like <a href=\"https:\/\/eliteseller.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">EliteSeller<\/a>, which helps streamline your entire Amazon seller journey.<\/p>\n\n\n\n<p>One of its best features is the reverse ASIN tracker, allowing you to take a peek into your competition. This way, you can keep an eye on their URL strategy and see if you can replicate it.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up_Amazon_Link_Shortener_Use_Cases\"><\/span><strong>Summing Up: Amazon Link Shortener Use Cases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to increase your click-through rates, it\u2019s best to create branded links for promotional purposes outside of the online shopping platform. These use cases include links for email campaigns, social media captions, paid ads and influencer partnerships, affiliate blog links, and product insert links.<\/p>\n\n\n\n<p>Using an Amazon link shortener goes beyond just making it look more attractive. It also helps you create a more convenient way for your viewers to locate your products on Amz if they cannot click on the link directly or copy and paste it to their browser. Ultimately, it can help elevate your brand visibility and ranking.&nbsp;<\/p>\n\n\n\n<p>We hope this article has helped you understand Amazon link shorteners and how to use them. Now, it\u2019s time to go ahead and increase your click-through rates!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Link ShortenerStage 1: Get Rid Of The End JunkStage 2: Remove The Book TitleStage 3: Don\u2019t Use Amazon.comOther Ways To Make An Amazon Short URL LinkHow To Use Amazon Link Shortener: Amzn.to7 Reasons To Use An Amazon Link ShortenerSumming Up: Amazon Link Shortener Use Cases Amazon Link Shortener From Search Engine Optimization (SEO) to [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":2008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1971"}],"collection":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/comments?post=1971"}],"version-history":[{"count":20,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1971\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/posts\/1971\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/media\/2008"}],"wp:attachment":[{"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/media?parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/categories?post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eliteseller.com\/blog\/wp-json\/wp\/v2\/tags?post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}