2020 hasn’t been the greatest year for most businesses across the globe, yet Amazon is becoming increasingly competitive each new day.

This rapidly heating up competition highlights the need for sellers to take their Amazon advertising game to the next level and implement only result-driven campaigns into their marketing strategies.

Here is a snapshot of the most common Amazon advertising mistakes to avoid in 2021, along with a few marketing tips to boost revenue:

Mistake #1: Using poor campaign structure
While it is often neglected by sellers, Amazon’s campaign structure has a significant impact on the outcome of a promotional push. Having the right campaign structure and individual naming for each campaign is crucial for being able to scale up your ads. 
It will not only help you keep campaigns organized, but also allow you to easily alternate or pause different types of campaigns according to ASIN performances or sales.

👉 Solution: Think strategically about your Amazon Ads!
When you’re creating campaigns for different products, consider breaking them down to one ASIN per ad group. This will make it easy for you to match clicks and sales to the right products and monitor your performance over time.

Mistake #2: Running campaigns and forgetting about them
Assuming that the extra conversions will start pouring in after you’ve started running campaigns, it is categorically disruptive both for your brand visibility and wallet (since you’re going to waste lots of money on inefficient campaigns).

👉 Solution: Monitor campaigns regularly
Don’t take it wrong. Of course, you don’t need to agonize over your data reports every 5 minutes. But what you have to do is adjust the keyword bids after a while, pause the low-performing keywords, introducing more relevant ones, and simply adjust what is now working accordingly.

Mistake #3: Relying only on one targeting type
There are two main ways to approach the targeting of your Amazon advertising – running manual or automatic campaigns. While both strategies give you unique benefits, relying on just one limits your chances of getting more conversions and reaching a higher audience. 

👉 Solution: Consider running both automatic and manual campaigns
Using both automatic and manual campaigns side-by-side will bring tremendous benefits for your product ranking and conversions. 

Find more about the top advertising mistakes that minor and major brands make when running campaigns on Amazon from Destaney Wishon, the CEO of BetterAMS.

She will uncover her unique approach to building out and modding campaigns to turbocharge your ROI and get the most out of your Amazon campaigns. 

Tune in right now on Spotify, Apple Podcasts, Google Podcasts, or watch all our video content on our YouTube channel.