Why Cost-Per-Click Cost More in 2021?

Jul 30, 2021

Doina Chilat

Content Writer

Since 2020, Amazon has had an economic boom that the world has never seen before. This ripple effect has been felt in every marketplace across the planet, spawning thousands of new sellers and entrepreneurs to take control of their financial journey.

Amazon sellers, service providers, and buyers have all experienced this growing competition, leading to a significant increase of cost-per-click ads on Amazon.

How can this affect your business in today’s climate and how to implement cost-effective ad strategies to stay on top of the game?

Here are a few in-depth strategies to keep in mind:

Maximize the use of ad types
Exploring every single ad type that exists will give you the possibility to easily shift budgets from where you’re getting the lowest cost-per-click results, to a much higher position.
Implement dynamic optimizations
If you’re not paying enough attention to the optimization of your ads, you’re going to lose visibility and impressions. Thus, identify and optimize your search terms to ensure continued relevancy and sales.
Set result-driven campaign structures
Look deeply at your advertising campaigns and implement segmentation of the keywords, so you take full advantage of the ad types you’re running.

Want to unlock even more strategies and approaches to managing your campaigns for optimal success?

In this podcast episode, Liran Hirschkorn from Incrementum Digital guides you through the best ways to maximize your eCommerce growth while minimizing the loss in this continuously evolving marketplace.

With his near 10 year tenure in Amazon, he goes in-depth managing campaign types, holiday strategies, brand identity, and showing us how to see the bigger picture where it all ties into place and how it affects your business’ bottom line.

Here’s what you’re going to learn: