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Jungle Scout vs Viral Launch vs Elite Seller: A Detailed Guide

Keren Dinkin

Content Writer

Jungle scout vs viral launch vs elite seller


Jungle Scout vs Viral Launch vs Elite Seller

Are you looking for the best Amazon seller tool that can help you launch effective campaigns and products? Jungle Scout, Viral Launch, and Elite Seller are three of the top-performing Amazon seller tools in the market today – and for good reasons!

These data-driven platforms give you access to most – if not all, the tools and information you need to facilitate effective product launches, research products, and grow your Amazon FBA on a single dashboard.

Don’t know which one to pick? Don’t worry – this Jungle Scout vs Viral Launch vs Elite Seller review will walk you through everything there is to know. Additionally, you may also take a look at this Helium 10 vs Jungle Scout vs Elite Seller review to decide amongst them.

Features: Jungle Scout vs Viral Launch vs Elite Seller

Features comparison between Jungle Scout vs Viral Launch vs Elite Seller

Using the right set of tools can help ease the process of designing a detailed product page with relevant keywords and URL, achieved with an Amazon link shortener. All three tools have a ton of features to offer. That said, you might find that one is more functional or user-friendly towards your needs than the other. Jungle Scout may seem like the most popular choice – because it is.

But it’s important to keep your mind open. After all, a lot of other sellers choose not to use this tool and still do fine. Let’s take a look at what each of these platforms has to offer.

Most Popular Jungle Scout Features

Jungle Scout is geared towards budget sellers, beginners, and Amazon business owners who want to perform simple product research using Amazon listing tools. Jungle Scout is best known for helping newbie, or aspiring Amazon sellers find the most profitable products to sell.

Let’s take a look at its key features below.

Niche Hunter

Perfect for Amazon sellers scouting their next product, this tool helps you evaluate relevant niche ideas based on your set parameters. Basically, it lets you view the following information alongside valuable data to help you make your decision:

  • Product categories
  • Competition
  • LQS or listing quality score
  • Average prices
  • Opportunity scores

You’re able to set your own filters, so you only see information that you want.

Product Database

Jungle Scout Product Database

This feature lets you access over 475 million Amazon products for sale from Jeff Bezos’ catalog. You can search through products based on attributes like price, BSR (best selling rank), or even keywords.

Better yet, you can go over preset filters that help you explore ideas that have high demand but bad marketing practices, good return on investments, and high demand, low competition products.

A simple search goes a long way, and you’ll be surprised at the products that pop up. You can even further refine your search once the initial filtering is done.

This powerful Amazon product research feature has helped many Amazon sellers find products that they would have never even thought of selling.

Plus, its extensive evaluation tools also help you make informed decisions to further increase your chances of profitability.

Most Popular Viral Launch Features

On the other hand, Viral Launch is geared towards advanced Amazon sellers who want to tap into a truly comprehensive resource. However, it comes with a price – Viral Launch is also more complicated to use compared to Jungle Scout and Elite Seller.

Take a look at its key features below:

Viral Launch Feature - Amazon Product Finder tool

Product Finder

If you thought Jungle Scout’s product database was powerful, then you might be taken aback by what Viral Launch has to offer. However, while its results may be better compared to Jungle Scout and Elite Seller, it is also more complex to use.

I say this because you’ll need excellent research skills to make use of its advanced filter options. Furthermore, if you’re not smart about how you use the filters, you won’t get the best results. 

Viral Launch Chrome Extension

Market Intelligence Chrome Extension

The platform’s Chrome extension lets you tap into product market information without leaving the Amazon web page. It shows all relevant information right on your screen on a helpful and non-distracting window that you can close at any time.

The software uses granular data to give you the most accurate results possible – this way, you’re not wagering profitability on half-baked research.

Most Popular Elite Seller Features

Elite Seller isn’t as popular as the other two options on this list. Still, it’s certainly starting to gain popularity among the Amazon seller communities. The software is touted as an all-in-one Amazon seller resource with the best data accuracy results in the market.

Whether or not the claim is true needs to be studied further. But there’s no denying the stellar reviews they’ve received from their current users.

Take a look at its key features below:

Elite Seller - Reverese ASIN+ Keyword rank tracker tool

Reverse ASIN+

This feature gives you access to the top-ranking and most relevant keywords based on data from up to 20 competitors. This way, you’re able to take their keyword strategy and apply it for your own success.

The feature does more than that, though; you’re also able to:

  • Discover new competitors
  • Reduce time spent on keyword research
  • Filter out irrelevant results
  • Outwit your competitor’s keyword strategies
Elite Seller Amazon seller Dashboard

Custom-Tailored Dashboard

Elite Seller’s completely customizable dashboard lets you create visual boards that display data exactly how you need it. This feature allows you to create widgets, graphs, bars, tabs, and more.

Furthermore, you can also make use of the pre-made templates to give you a starting point. Don’t worry, though; you can still tailor it to your needs. You can run up to 20 Amazon accounts on the dashboard, saving you the trouble of having to create separate dashboards for each one.

If you need a bit of help getting started, Elite Seller has a helpful training video on their website.

Data Accuracy: Jungle Scout vs. Viral Launch vs. Elite Seller

Data Accuracy Chart

When it comes to data accuracy, it’s hard to beat Jungle Scout. Recent data collected from the team’s extensive case study shows that while Viral Launch and Jungle Scout are nearly head to head on data accuracy, what matters is how you leverage the information you gather.

Furthermore, the research also doesn’t say anything about Elite Seller – simply because it’s the new kid on the block. That said, its creators stress that it’s one of the most accurate Amazon product research tools in the market.


When it comes to pricing and plan options, you can’t go wrong with either Jungle Scout or Elite Seller. Their cheapest pricing plans are among the most affordable in the market – despite how powerful these tools are.

Take a look at their pricing plans below.

Jungle Scout Pricing

Jungle Scout offers both standard plans and packages. Furthermore, its pricing plans have two billing options like most platforms. Its plans range from $29 to $84 a month – and they each come with a 7-day money-back guarantee to protect your purchase.

Viral Launch Pricing

Viral Launch is quite expensive, to say the least. However, it makes sense, considering it isn’t geared towards new Amazon sellers or startups. When you opt for the annual billing option, you’re given a 2-month discount, which is a great way to save money in the long run. 

Their plans range from $69 to $199 a month – which isn’t too shabby.

Elite Seller Pricing

Elite Seller offers 5 pricing plans ranging from $27 to $597 a month. It may sound outrageous, but when you take a look at what it has to offer and the results you’ll get in return, then it’s easy to see why it’s priced that high.

Furthermore, the platform also offers a customizable Agency plan wherein you need to get in touch with their sales team to get a custom quote.

Integrations: Viral Launch vs. Jungle Scout vs. Elite Seller

Integrations can be a dealbreaker for many Amazon sellers. Depending on your needs, you’ll want to invest in a tool that can integrate seamlessly with your other programs. You’ll be pleased to know that all three platforms offer seamless integrations.

That said, only Viral Launch and Jungle Scout have Chrome Extensions. On the other hand, Elite Seller uses Zapier to integrate with other apps. If you want to cut back on third-party applications and additional billing, you may want to look into Viral Launch since Jungle Scout charges extra for the extension.

Support And Resources

All three tools offer excellent round-the-clock customer support. I’ve never had any problems dealing with bugs for longer than 24 hours, and my questions are always met with concise, eager to please answers.

User Experience / Ease Of Use

While Viral Launch may be a tad harder to use, all three are incredibly user-friendly once you get the hang of them. When in doubt, you can always access tutorials, their help center, or contact customer support to help you figure things out.

Expertise & Experience

Any newbie or beginner Amazon seller will love spending time on the Jungle Scout and Elite Seller platforms. They’re streamlined and uncomplicated, so you can navigate all the features quickly without much confusion.

That said, Viral Launch is better suited for sellers who have more experience or background working with Amazon seller tools. Otherwise, you might find yourself not making much use out of its powerful tools.


When it comes to starter plans, Elite Seller is the cheapest. However, it can also be the most expensive. That said, all three tools are within a reasonable price range for the feature set they offer. However, you may want to scale your Amazon business first before subscribing to Viral Launch, as its cheapest plan is still quite expensive.

Amazon Sellers Testimonials And Reviews

Below, we’ve compiled the Trust Pilot reviews for all three platforms.

Elite seller Trust Pilot Reviews
Viral Launch Trust Pilot Reviews
Jungle Scout Trust Pilot Reviews

How To Choose Between The Tools

Ultimately, it all boils down to what you want to accomplish. As an Amazon seller, you know what your business needs – so make sure you focus on that. When you have a list of everything you need your tool to do, then it’s time to take a look at what each tool has to offer to help you make the final choice.


Choosing the right tool for your Amazon business isn’t a decision you should be making lightly. You need to consider many things, such as the set of features, costs, and data accuracy.

All three tools listed in this article are great in their own respective ways. And in the end, it all depends on your preferences. Whichever tool you pick, we hope this review has helped you reach a decision.

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